![](https://universalhead.com/wordpress/wp-content/uploads/2016/04/showtime.jpg)
Commissioned by Generator Interactive, Universal Head created artwork for promotional campaigns for several programs on the ShowTime pay TV channel: Traffic, The Grid, Splinter Cell and The Long Firm. This involved receiving a CD of publicity shots and on-set photographs—which often varied wildly in quality, lighting and resolution—and building high-res marketing campaign imagery from these materials. The challenge was to create images that not only featured the main characters, but evocatively captured the feel of the shows.
![](https://universalhead.com/wordpress/wp-content/uploads/2016/04/showtime1.jpg)
![](https://universalhead.com/wordpress/wp-content/uploads/2016/04/showtime2.jpg)
![](https://universalhead.com/wordpress/wp-content/uploads/2016/04/showtime3.jpg)
![](https://universalhead.com/wordpress/wp-content/uploads/2016/04/showtime4.jpg)
![](https://universalhead.com/wordpress/wp-content/uploads/2016/04/showtime5.jpg)
In addition to the photos, Universal Head used extra material such as maps, textures and found objects (even a part of a passport visa and the texture of a cutting mat) to build up these richly textured images. In the case of The Long Firm, based on 60s gangland London, not even a logo existed, so Universal Head created a campaign image that used 60s James Bond paperbacks as inspiration.
Not only did Universal Head supply a large high-res ‘hero’ image for each campaign, but also various advertising layouts in magazine and newspaper formats, plus template screens for a promotional CD.